http://www.pts.org.tw/php/vote/9308_pub/index.html



給大人
給小孩

1. 媒體資訊是被“建構”出來的
Media messages are“constructed.” s

你所看的電視節目、電影、錄影帶、或電玩遊戲,是由“某些人”所創造、製作出來的。
Somebody makes up the TV shows and movies you see, and the video and computer games you play.


2.不同形式的媒體各有其獨特的表現語言,及各自的表述規則(如報紙會運用粗體標題字突顯重要訊、電影配樂利用小調旋律來製造恐怖氣氛)
The different forms of
media use unique languages, each with its own set of “rules.” (For example, large newspaper headlines in bold print mean “this is important.” Movie music played in minor key means “scary.”)

你可以區辨電視、電影、音樂、錄影帶及電玩所使用的特殊技巧。
TV, movies, music, and video and computer games use special techniques you can recognize.


3.面對同一則媒體訊息,不同閱聽人的理解是不盡相同的
Different audiences understand the same media message differently.

不同的人觀看同一個節目,每個人所看到的東西是不一樣的。
When different people watch the same show, they see different things. (Moms and dads see things kids don't see, and vice-versa.)


4.媒體是有商業營利目的的
Media are primarily businesses driven by a profit motive.

有人創建媒體是因為可以賺錢。
People create media so they can make money.


5.媒體所呈現的訊息是隱含價值與觀點的
Media have embedded values and points of view.

電視節目、雜誌、電玩及其他媒體訊息所呈現的是別人想法,而且讓你覺得這樣的想法是重要的。
TV shows, magazines, video games and other media messages show you what someone else thinks is important.



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